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United Brands Company Launches Diesel Energy Drink

High-Octane Recipe Offers Great Taste with Seven Energizing Amino Acids to Sustain Energy and Provide Optimum Performance News SAN DIEGO--(BUSINESS WIRE)--Sept. 28, 2005--Well-known Southern California-based beverage creator United Brands Company and Diesel Beverage Company, a division of United Brands, today announced the launch of its latest nutrient-packed energy drink, called Diesel. Taking the energy drink category to a higher level, the new, revitalizing beverage packs a high-octane punch, boasting five more amino acids (in addition to Taurine and Carnitine) than are typically found in most energy drinks. As a result, Diesel provides consumers the most powerful energy drink available on the market, while offering a taste that can\'t be beat, according to Michael Michail, president and CEO of United Brands Company.

\"Consumers of energy drinks seek the sustained energy they get from the enhancement of amino acids,\" said Michail, a new age beverage and energy drink pioneer. \"With Diesel, we have increased the intensity previously available with supplements like Taurine and caffeine, and fortified it with powerful nutrients that generate prolonged energy. In addition, our formulation specialists mixed various flavors and concocted hundreds of taste combinations before settling on an amazing taste profile, resulting in the most delicious energy drink on the market.\"

Diesel\'s high-energy pack features a combination of caffeine, energizing agents like gaurana and ginseng, and seven amino acids, including Taurine, Arganine, Carnitine, Valine, Leucine, Isolueucine and Tyrosine. According to Michail, Diesel is also fortified with B vitamins and 100 percent vitamin C.

Diesel is available in great tasting regular and low carb versions, as well as two sizes: a popular 16 oz. cylinder, which offers 6000 \"horsepower\" or milligrams of energy components, or a larger 24 oz. cylinder, which is packed with mega-dose 9000 horsepower. Packing all of the energy and taste of regular Diesel, Diesel Low Carb contains only one gram of carb per serving. For more information, please visit www.dieseldrink.com.

About United Brands Company

United Brands Company is a Southern California corporation with offices in Los Angeles and San Diego County. Backed by two decades of beverage industry experience, the company is committed to bringing premium and quality beverages to the industry. For the past eight years, United Brands Co. has concentrated on producing new age beverages and energy drinks. Diesel joins the 3SUM, a triple-filtered malt beverage enhanced with taurine, ginseng and caffeine, as the company\'s latest product introductions. For more information, call 310-208-0212 or visit www.dieseldrink.com.




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